Roles & Responsibilities
* Conduct market research and develop roadmaps for web-based products to maximize sales and profitability.
* Define business requirements including MVP and work with other departments to launch product offers for our large base of SMB customers.
* Create product positioning and features documentation to enable sales, marketing, and training materials to be produced.
* Collaborates with sales and support to ensure the proper support strategies are enabled for ultimate success.
* Evaluate new product functionality and manage third-party partnerships and white-label agreements.
* Manage product revenue, including forecasting and reporting on key performance metrics.
* Develop bundling and pricing strategies and integrate new products and services with our current offers.
* Gather feedback through NPS responses, beta groups, and surveys to understand customer needs and identify product improvements.